When you have an idea for a product be it new or an existing concept (say a car or TV for instance) you next likely step will be to design it.  This may be a straight forward or difficult process but fingers crossed the finished design will be both “spot on” not only for yourself but also for the public (at the end of the day these are the people who pay the bills!)  Now its that time for you to think up a name for your product - this has to be both something that grabs peoples attention but also capture the spirit of the product.  Our first range of A2000 cable management systems were called the Ebony (black) Onyx (white) and Stainless (plain brushed metal finish) - hopefully these names were spot-on in both aspects.  Now we have replaced these with the “SPX” range and just used this name with the colour of the product (its simplier than trying to remember name for the differnet colour combinations!) - its simple but at the end of the day we think it works.  Its the same with our “XPC” range - just using the colour name (Black XPC for example)  Some manufacturers who use 3 letters has them standing for something - the tricky part is do you think of the 3 names or the the 3 letters then think of the names (case of chicken or the egg maybe?)  With us “SPX” and “XPC” dont stand for anything (apart from “Style”, “Practicality”, “Value for Money”)  The “name game” is very much like the aspect of design which I touched on in earlier blogs and I may come back to this??